{"id":8772,"date":"2008-07-14T23:45:57","date_gmt":"2008-07-14T21:45:57","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=8772"},"modified":"2008-07-14T23:45:57","modified_gmt":"2008-07-14T21:45:57","slug":"bic-se-lance-dans-la-telephonie-mobile","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=8772","title":{"rendered":"BIC se lance dans la t\u00e9l\u00e9phonie mobile !"},"content":{"rendered":"<p>Apr\u00e8s les stylos, les briquets ou encore les rasoirs, BIC se lance dans la t\u00e9l\u00e9phonie mobile!<\/p>\n<p>Le g\u00e9ant des produits jetables s&rsquo;est associ\u00e9 avec Orange pour concevoir un BIC phone, un t\u00e9l\u00e9phone pr\u00eat \u00e0 l&#8217;emploi&#8230;<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" aligncenter size-full wp-image-8771\" src=\"https:\/\/destinationcyber.com\/wp-content\/uploads\/2008\/07\/jpg_large.jpg\" alt=\"large.jpg\" align=\"center\" width=\"540\" height=\"529\" srcset=\"https:\/\/destinationcyber.com\/wp-content\/uploads\/2008\/07\/jpg_large.jpg 540w, https:\/\/destinationcyber.com\/wp-content\/uploads\/2008\/07\/jpg_large-300x294.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><br \/>\nD\u00e8s le premier coup d&rsquo;&#339;il, on reconna\u00eet la marque de fabrique du terminal : couleurs acidul\u00e9es (dont le fameux orange BIC), emballage blister (comme les rasoirs), prix cass\u00e9 (49 euros) ce mobile se positionne comme un mod\u00e8le de compl\u00e9ment et vise les r\u00e9fractaires au mobile (comme les s\u00e9niors).<\/p>\n<p>Il est fabriqu\u00e9 par le chinois TCL qui exploite la marque Alcatel Mobile.<\/p>\n<p>Distribu\u00e9 dans les grandes surfaces et les commerces de proximit\u00e9 (bureaux de tabacs, marchands de journaux, gares&#8230;) avec un minimum de formalit\u00e9s, il peut donc tr\u00e8s bien servir de mobile de d\u00e9pannage.<\/p>\n<p>Avec des fonctions ultra-simples (appels et SMS uniquement, on est loin de l&rsquo;iPhone&#8230;), il pourra \u00e9galement s\u00e9duire les 20% de la population qui ne poss\u00e8de pas de mobile, dont la plupart sont des s\u00e9niors.<\/p>\n<p>Un march\u00e9 qui int\u00e9resse de plus en plus les fabricants comme Bazile Telecom qui a d\u00e9velopp\u00e9 un combin\u00e9 associ\u00e9 \u00e0 un service d\u00e9di\u00e9.<\/p>\n<p>L&rsquo;id\u00e9e a de quoi s\u00e9duire, mais les consommateurs fran\u00e7ais sont-ils pr\u00eats \u00e0 acheter un mobile dans un bureau de tabacs?<\/p>\n<p>Par ailleurs, gr\u00e2ce aux subventions, le march\u00e9 est d\u00e9j\u00e0 plein de combin\u00e9s \u00e0 1 euro.<\/p>\n<p>Pour BIC qui multiplie les diversifications depuis de nombreuses ann\u00e9es (pas toujours avec succ\u00e8s), le succ\u00e8s du BIC phone se fera certainement \u00e0 quitte ou double.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s les stylos, les briquets ou encore les rasoirs, BIC se lance dans la t\u00e9l\u00e9phonie mobile! Le g\u00e9ant des produits jetables s&rsquo;est associ\u00e9 avec Orange pour concevoir un BIC phone, un t\u00e9l\u00e9phone pr\u00eat \u00e0 l&#8217;emploi&#8230; D\u00e8s le premier coup d&rsquo;&#339;il, on reconna\u00eet la marque de fabrique du terminal : couleurs acidul\u00e9es (dont le fameux orange [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-8772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adsl"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8772"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/media\/8771"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}