{"id":8624,"date":"2008-05-23T22:45:18","date_gmt":"2008-05-23T20:45:18","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=8624"},"modified":"2008-05-23T22:45:18","modified_gmt":"2008-05-23T20:45:18","slug":"apple-detient-plus-de-60-de-parts-de-marche-aux-etats-unis-pour-les-pc-a-plus-de-1-000-dollars","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=8624","title":{"rendered":"Apple d\u00e9tient plus de 60% de parts de march\u00e9 aux Etats-Unis pour les PC \u00e0 plus de 1.000 dollars"},"content":{"rendered":"<p>Le constat \u00e9mane d&rsquo;une \u00e9tude r\u00e9alis\u00e9e par NPD, puis reprise par <a href=\"http:\/\/www.newsfactor.com\/story.xhtml?story_id=113006JKYUB5\">newsfactor.com<\/a>.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment, l&rsquo;\u00e9tude r\u00e9v\u00e8le que pass\u00e9 la barre des 1.000 dollars, les machines produites par la firme de Cupertino repr\u00e9sentent 70% de part de march\u00e9 pour les ordinateurs de bureau et 64% pour les ordinateurs portables.<\/p>\n<p>Malgr\u00e9 des prix souvent sup\u00e9rieurs \u00e0 ceux pratiqu\u00e9s par la concurrence, Apple a r\u00e9ussi le tour de force de s&rsquo;imposer dans une tranche tarifaire que de nombreux fabricants occupent.<\/p>\n<p>Le fabricant, confront\u00e9 \u00e0 l&rsquo;\u00e9crasante sup\u00e9riorit\u00e9 des machines embarquant Windows repr\u00e9sente aujourd&rsquo;hui globalement 14% de parts de march\u00e9 sur le territoire am\u00e9ricain.<\/p>\n<p>Selon une \u00e9tude r\u00e9alis\u00e9e par IDC, Apple ne repr\u00e9sentait en 2004 que 3,2% des ventes d&rsquo;ordinateurs aux Etats-Unis.<\/p>\n<p>La derni\u00e8re version du syst\u00e8me d&rsquo;exploitation de Microsoft, tr\u00e8s critiqu\u00e9e, a certainement pouss\u00e9 une cat\u00e9gorie d&rsquo;acheteurs \u00e0 choisir les produits Apple.<\/p>\n<p>De fait, les acheteurs sont dispos\u00e9s \u00e0 mettre le prix pour acqu\u00e9rir une machine leur offrant des conditions d&rsquo;utilisation optimum.<\/p>\n<p>Enfin, le r\u00e9seau de magasins \u00abApple Store\u00bb, lanc\u00e9 en 2001, permet \u00e0 la firme de Cupertino de stabiliser son assise et de se lancer \u00e0 la conqu\u00eate de nouveaux march\u00e9s.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le constat \u00e9mane d&rsquo;une \u00e9tude r\u00e9alis\u00e9e par NPD, puis reprise par newsfactor.com. Plus pr\u00e9cis\u00e9ment, l&rsquo;\u00e9tude r\u00e9v\u00e8le que pass\u00e9 la barre des 1.000 dollars, les machines produites par la firme de Cupertino repr\u00e9sentent 70% de part de march\u00e9 pour les ordinateurs de bureau et 64% pour les ordinateurs portables. Malgr\u00e9 des prix souvent sup\u00e9rieurs \u00e0 ceux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","hentry","category-economia"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8624"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8624\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}