{"id":8400,"date":"2008-03-18T19:59:58","date_gmt":"2008-03-18T18:59:58","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=8400"},"modified":"2008-03-18T19:59:58","modified_gmt":"2008-03-18T18:59:58","slug":"60-millions-de-consommateurs-fait-peau-neuve","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=8400","title":{"rendered":"60 millions de consommateurs fait peau neuve"},"content":{"rendered":"<p>Le mois dernier, 60 millions de consommateurs, le magazine de l&rsquo;Institut national de la consommation (INC) inaugurait une nouvelle formule.<\/p>\n<p>Les internautes d\u00e9couvriront de nouvelles rubriques : de l&rsquo;actualit\u00e9, les droits au quotidien, des guides d&rsquo;achat, etc.<\/p>\n<p>Ils retrouveront aussi des outils bien pratiques, comme le testeur de connexion \u00e0 Internet, qui, au fil des ans, a contribu\u00e9 \u00e0 fid\u00e9liser une bonne partie des 300 000 visiteurs uniques mensuels du site.<\/p>\n<p>Pour accentuer sa notori\u00e9t\u00e9, notamment sur la Toile, 60 millions joue \u00e9galement la carte de l&rsquo;humour et du marketing viral, avec des vid\u00e9os figurant des \u00ab <a href=\"http:\/\/www.lestesteursfous.com\/\">testeurs fous<\/a> \u00bb. <\/p>\n<p>L&rsquo;institut touche actuellement 3,8 millions d&rsquo;euros de subvention publique annuelle (une enveloppe inchang\u00e9e depuis 1998) et r\u00e9alise l&rsquo;essentiel de son chiffre d&rsquo;affaires gr\u00e2ce \u00e0 l&rsquo;\u00e9dition papier de son magazine, qui g\u00e9n\u00e8re 12 millions d&rsquo;euros par an.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mois dernier, 60 millions de consommateurs, le magazine de l&rsquo;Institut national de la consommation (INC) inaugurait une nouvelle formule. Les internautes d\u00e9couvriront de nouvelles rubriques : de l&rsquo;actualit\u00e9, les droits au quotidien, des guides d&rsquo;achat, etc. Ils retrouveront aussi des outils bien pratiques, comme le testeur de connexion \u00e0 Internet, qui, au fil des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-8400","post","type-post","status-publish","format-standard","hentry","category-medias"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8400"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8400\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}