{"id":8375,"date":"2008-03-03T20:09:01","date_gmt":"2008-03-03T19:09:01","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=8375"},"modified":"2008-03-03T20:09:01","modified_gmt":"2008-03-03T19:09:01","slug":"baisse-du-prix-en-version-boite-de-windows-vista","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=8375","title":{"rendered":"Baisse du prix en version bo\u00eete de Windows Vista"},"content":{"rendered":"<p>Vista \u00c9dition Int\u00e9grale passe de 259,95 dollars \u00e0 219,95 dollars et Vista \u00c9dition Familiale Premium de 159,95 dollars \u00e0 129,95 dollars.<\/p>\n<p>Si ces nouveaux tarifs concernent les USA, Microsoft annonce souhaiter \u00e9galement r\u00e9duire les prix pratiqu\u00e9s dans les autres pays.<\/p>\n<p>Pour certains observateurs, cette promotion pr\u00e9coce serait la cons\u00e9quence de ventes m\u00e9diocres (100 millions de licences \u00e0 ce jour).<\/p>\n<p>Il s&rsquo;agit en en effet de rappeler que les ventes en boites sont tr\u00e8s marginales (10% du total), l&rsquo;essentiel des ventes \u00e9tant r\u00e9alis\u00e9 par les licences OEM.<\/p>\n<p>\u00ab\u00a0Depuis novembre 2007, nous avons test\u00e9 l&rsquo;\u00e9lasticit\u00e9 au prix en proposant des promotions sur les boites \u00e0 l&rsquo;unit\u00e9 en Angleterre, en France et aux Etats-Unis.<\/p>\n<p>Nous avons alors constat\u00e9 qu&rsquo;en baissant le prix de 30 % en moyenne, le chiffre d&rsquo;affaires correspondant augmentait de 80 %.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vista \u00c9dition Int\u00e9grale passe de 259,95 dollars \u00e0 219,95 dollars et Vista \u00c9dition Familiale Premium de 159,95 dollars \u00e0 129,95 dollars. Si ces nouveaux tarifs concernent les USA, Microsoft annonce souhaiter \u00e9galement r\u00e9duire les prix pratiqu\u00e9s dans les autres pays. Pour certains observateurs, cette promotion pr\u00e9coce serait la cons\u00e9quence de ventes m\u00e9diocres (100 millions de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-8375","post","type-post","status-publish","format-standard","hentry","category-logiciels"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8375"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/8375\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}