{"id":6981,"date":"2007-01-22T12:04:32","date_gmt":"2007-01-22T11:04:32","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=6981"},"modified":"2007-01-22T12:04:32","modified_gmt":"2007-01-22T11:04:32","slug":"les-maisons-de-disque-multiplient-les-accords-avec-les-sites-communautaires-de-videos","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=6981","title":{"rendered":"Les maisons de disque multiplient les accords avec les sites communautaires de vid\u00e9os"},"content":{"rendered":"<p>Si les majors ont mis beaucoup de temps \u00e0 r\u00e9agir face \u00e0 la r\u00e9volution peer-to-peer, elles entendent ne pas rater le train de la vid\u00e9o communautaire emmen\u00e9 par les succ\u00e8s plan\u00e9taires de YouTube ou de MySpace.<\/p>\n<p>Les maisons de disque ont vite compris l&rsquo;int\u00e9r\u00eat qu&rsquo;elles pouvaient tirer de ces plates-formes, notamment gr\u00e2ce \u00e0 des audiences colossales.<\/p>\n<p>Apr\u00e8s un certain temps de m\u00e9fiance, l&rsquo;Industrie de la musique multiplie aujourd&rsquo;hui les accords afin de proposer gratuitement leurs contenus vid\u00e9os aux millions d&rsquo;utilisateurs de ces sites.<\/p>\n<p>Comme avec YouTube, Warner ouvre son catalogue de vid\u00e9os et Dailymotion reverse une partie des revenus publicitaires.<\/p>\n<p>L&rsquo;enjeu est colossal : d&rsquo;abord obtenir une l\u00e9gitimit\u00e9 sur ce march\u00e9 par la reconnaissance de l&rsquo;industrie, ensuite se prot\u00e9ger contre les risques de poursuites, mais surtout transformer les plates-formes communautaires en machines \u00e0 dollars.<\/p>\n<p>Si la publicit\u00e9 li\u00e9e aux contenus issus des Majors ne pose pas de probl\u00e8me, les autres vid\u00e9os (c&rsquo;est \u00e0 dire la grande majorit\u00e9) risquent de moins attirer les annonceurs.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si les majors ont mis beaucoup de temps \u00e0 r\u00e9agir face \u00e0 la r\u00e9volution peer-to-peer, elles entendent ne pas rater le train de la vid\u00e9o communautaire emmen\u00e9 par les succ\u00e8s plan\u00e9taires de YouTube ou de MySpace. Les maisons de disque ont vite compris l&rsquo;int\u00e9r\u00eat qu&rsquo;elles pouvaient tirer de ces plates-formes, notamment gr\u00e2ce \u00e0 des audiences [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-6981","post","type-post","status-publish","format-standard","hentry","category-medias"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/6981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6981"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/6981\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}