{"id":6432,"date":"2006-08-23T20:32:06","date_gmt":"2006-08-23T18:32:06","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=6432"},"modified":"2006-08-23T20:32:06","modified_gmt":"2006-08-23T18:32:06","slug":"youtube-a-mis-au-point-deux-formules-pour-attirer-les-annonceurs","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=6432","title":{"rendered":"YouTube a mis au point deux formules pour attirer les annonceurs"},"content":{"rendered":"<p>C&rsquo;est la v\u00e9ritable offensive de YouTube sur le march\u00e9 publicitaire: apr\u00e8s avoir longuement r\u00e9fl\u00e9chi, le site de vid\u00e9os amateurs se lance finalement dans la publicit\u00e9 et le marketing vid\u00e9o, en proposant deux nouveaux concepts aux annonceurs.<\/p>\n<p>Le premier channel sponsoris\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9 par la major Warner Music; il est d\u00e9di\u00e9 \u00e0 la starlette Paris Hilton, et \u00e0 la promotion de son premier album et de son single.<\/p>\n<p>Le tout \u00e9tant sponsoris\u00e9 par la cha\u00eene am\u00e9ricaine Fox, qui en profite pour faire la promotion d&rsquo;une de ses s\u00e9ries t\u00e9l\u00e9vis\u00e9es phare, Prison Break.<\/p>\n<p>YouTube diffuse d\u00e9j\u00e0 du contenu promotionnel, suite \u00e0 un accord avec NBC: le g\u00e9ant des m\u00e9dias am\u00e9ricains utilise la force de frappe du site, en terme d&rsquo;audience (plus de 100 millions de vid\u00e9os visionn\u00e9es chaque jour), pour mettre en ligne des clips promotionnels de ses \u00e9missions.<\/p>\n<p>Quelques heures apr\u00e8s son lancement, le canal d\u00e9di\u00e9 \u00e0 Paris Hilton a d\u00e9j\u00e0 \u00e9t\u00e9 visionn\u00e9 plus de 127.000 fois, et plus de 1.760 internautes y ont souscrit.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est la v\u00e9ritable offensive de YouTube sur le march\u00e9 publicitaire: apr\u00e8s avoir longuement r\u00e9fl\u00e9chi, le site de vid\u00e9os amateurs se lance finalement dans la publicit\u00e9 et le marketing vid\u00e9o, en proposant deux nouveaux concepts aux annonceurs. Le premier channel sponsoris\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9 par la major Warner Music; il est d\u00e9di\u00e9 \u00e0 la starlette Paris [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-6432","post","type-post","status-publish","format-standard","hentry","category-medias"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/6432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6432"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/6432\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}