{"id":6103,"date":"2006-04-06T12:49:16","date_gmt":"2006-04-06T10:49:16","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=6103"},"modified":"2006-04-06T12:49:16","modified_gmt":"2006-04-06T10:49:16","slug":"microsoft-numero-1-mondial-des-marques","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=6103","title":{"rendered":"Microsoft, num\u00e9ro 1 mondial des marques"},"content":{"rendered":"<p>La marque Microsoft arrive en t\u00eate des 100 marques les plus populaires selon le classement Brandz, \u00e9tabli par la soci\u00e9t\u00e9 britannique d&rsquo;\u00e9tudes en marketing Millward Brown Optimor.<\/p>\n<p>C&rsquo;\u00e9tait l&rsquo;un des trois crit\u00e8res que les analystes ont utilis\u00e9s pour leur classement.<\/p>\n<p>Enfin, troisi\u00e8me \u00e9l\u00e9ment de calcul: la \u00ab\u00a0contribution de la marque\u00a0\u00bb, autrement dit l&rsquo;influence d&rsquo;une marque dans la d\u00e9cision d&rsquo;achat des consommateurs.<\/p>\n<p>Une position qui refl\u00e8te l&rsquo;expansion du march\u00e9 mobile chinois, et la perception de la population locale pour la t\u00e9l\u00e9phonie mobile qu&rsquo;elle consid\u00e8re comme un outil permettant de se d\u00e9marquer.<\/p>\n<p>Fanch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque Microsoft arrive en t\u00eate des 100 marques les plus populaires selon le classement Brandz, \u00e9tabli par la soci\u00e9t\u00e9 britannique d&rsquo;\u00e9tudes en marketing Millward Brown Optimor. C&rsquo;\u00e9tait l&rsquo;un des trois crit\u00e8res que les analystes ont utilis\u00e9s pour leur classement. Enfin, troisi\u00e8me \u00e9l\u00e9ment de calcul: la \u00ab\u00a0contribution de la marque\u00a0\u00bb, autrement dit l&rsquo;influence d&rsquo;une marque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-6103","post","type-post","status-publish","format-standard","hentry","category-economia"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/6103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6103"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/6103\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}