{"id":3902,"date":"2004-08-11T10:47:38","date_gmt":"2004-08-11T08:47:38","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=3902"},"modified":"2004-08-11T10:47:38","modified_gmt":"2004-08-11T08:47:38","slug":"tele2-condamne-a-paris-pour-pub-comparative","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=3902","title":{"rendered":"Tele2 condamn\u00e9 \u00e0 Paris pour pub comparative"},"content":{"rendered":"<p class=\"post_excerpt\">L&rsquo;op\u00e9rateur a jou\u00e9 avec le feu&#8230; En France, la pub comparative est autoris\u00e9e mais&#8230; strictement encadr\u00e9e, sauf \u00e0 complimenter son concurrent. Et encore, faut-il le pr\u00e9venir&#8230; <\/p>\n<p>La filiale de l&rsquo;op\u00e9rateur su\u00e9dois, connu pour son agressivit\u00e9 commerciale, fait les frais des dispositions l\u00e9gales jug\u00e9es par beaucoup comme conservatrices.<\/p>\n<p>Les accroches de T\u00e9l\u00e9 2, dans une campagne lanc\u00e9e d\u00e9but juillet, n&rsquo;\u00e9taient gu\u00e8re nuanc\u00e9es, il est vrai, mais pas injurieuses:<br \/>\n\u00ab\u00a0Encore client de France T\u00e9l\u00e9com? Comme c&rsquo;est dommage&#8230;\u00a0\u00bb<\/p>\n<p>Le tribunal de commerce de Paris a donn\u00e9 raison \u00e0 l&rsquo;op\u00e9rateur historique et a condamn\u00e9 son concurrent \u00e0 3.000 euros d&rsquo;amende, avec obligation de suspendre la campagne publicitaire qui portait sur le tarif des appels locaux.<\/p>\n<p>\u00ab\u00a0Cette campagne publicitaire (&#8230;) g\u00e9n\u00e8re, compte tenu de son caract\u00e8re d\u00e9loyal, un trouble manifestement illicite et un dommage imminent au pr\u00e9judice de France T\u00e9l\u00e9com.\u00a0\u00bb.<br \/>\nEvidemment, les concurrents, \u00e7a fait du tort.<\/p>\n<p>Le tribunal, en revanche, n&rsquo;a rien trouv\u00e9 \u00e0 redire sur les donn\u00e9es comparatives qui figuraient sur les publicit\u00e9s, largement favorables \u00e0 l&rsquo;op\u00e9rateur alternatif.<\/p>\n<p>Tele2 ne fera pas appel. <\/p>\n<p>[source &#8211; Silicon.fr]&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;op\u00e9rateur a jou\u00e9 avec le feu&#8230; En France, la pub comparative est autoris\u00e9e mais&#8230; strictement encadr\u00e9e, sauf \u00e0 complimenter son concurrent. Et encore, faut-il le pr\u00e9venir&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-3902","post","type-post","status-publish","format-standard","hentry","category-e-droit"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/3902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3902"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/3902\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}