21% des internautes am\u00e9ricains ont r\u00e9duit sensiblement leur usage des e-mails \u00e0 cause du spam <\/p>\n
Dans une \u00e9tude r\u00e9alis\u00e9e en f\u00e9vrier par Ipsos-Insight, 77% des internautes am\u00e9ricains se sont d\u00e9clar\u00e9s victimes r\u00e9guli\u00e8res du ‘spam’ – \u00e0 savoir bombard\u00e9s d’e-mails publicitaires non sollicit\u00e9s.
\nUn chiffre finalement encourageant, qui d\u00e9montre la prise de conscience du ph\u00e9nom\u00e8ne.<\/p>\n
En tous cas, depuis la loi CAN SPAM, qu’une majorit\u00e9 de ‘marketers’ continue de ne pas comprendre, rien n’a chang\u00e9 pour 71% des internautes interrog\u00e9s. 17% pourtant estiment que le volume de ‘spams’ a diminu\u00e9, mais 10% ont constat\u00e9 le contraire.<\/p>\n
En fait, le ph\u00e9nom\u00e8ne touche tous les internautes, mais une bonne partie d’entre eux n’ont pas conscience ni de son existence, ni des dangers que repr\u00e9sente le spam.<\/p>\n
Pourtant, si la prise de conscience est r\u00e9elle, l’internaute est souvent d\u00e9sarm\u00e9. Alors pour se prot\u00e9ger, 21% d’entre eux ont r\u00e9duit s\u00e9rieusement l’usage des emails.<\/p>\n
A force de tirer sur la corde, les spammeurs vont finir par d\u00e9go\u00fbter les internautes et les d\u00e9tourner de l’usage des e-mails.<\/p>\n
[source – Silicon.fr] Yves Grandmontagne <\/p>\n","protected":false},"excerpt":{"rendered":"
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