La version payante de la plate-forme de t\u00e9l\u00e9chargement n’attire pas les foules <\/p>\n
Apple et son i-Tunes aurait-il trouv\u00e9 la solution magique? Car sur le march\u00e9 de la musique payante en ligne, seul ce service semble rencontrer la rentabilit\u00e9. Napster 2.0, version payante de la mythique plate-forme de t\u00e9l\u00e9chargement, longtemps attendu, va mal.<\/p>\n
C\u00f4t\u00e9 strat\u00e9gique, l’\u00e9diteur a \u00e9t\u00e9 snob\u00e9 par le constructeur HP qui a jet\u00e9 son d\u00e9volu sur i-Tunes de la marque \u00e0 la pomme (lire notre article). C\u00f4t\u00e9 \u00e9conomique ce n’est pas plus brillant puisque Napster compterait environ 90.000 abonn\u00e9s, soit 12% du march\u00e9 du t\u00e9l\u00e9chargement payant. Un peu juste surtout au regard des investissements publicitaires r\u00e9alis\u00e9s par son propri\u00e9taire, l’\u00e9diteur Roxio.<\/p>\n
Roxio, aurait d’ailleurs d\u00e9j\u00e0 licenci\u00e9 quelques personnes. Mais le groupe garde espoir car il mise sur un prochain lancement en Europe. Mais face \u00e0 une dizaine de concurrents, et aux sites de P2P gratuits, les places seront tr\u00e8s ch\u00e8res. <\/p>\n
[source – Silicon.fr] Max Verbatim <\/p>\n","protected":false},"excerpt":{"rendered":"
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