Le seuil des 70% de p\u00e9n\u00e9tration est presque atteint <\/p>\n
Comme pr\u00e9vu, 2003 a \u00e9t\u00e9 un tr\u00e8s bon cru pour les op\u00e9rateurs de t\u00e9l\u00e9phonie mobile gr\u00e2ce au succ\u00e8s des photo-phones et des services GPRS. Selon les derniers chiffres de l’Autorit\u00e9 de r\u00e9gulation des t\u00e9l\u00e9communications (ART), la France comptait 41,7 millions de clients au t\u00e9l\u00e9phone mobile \u00e0 la fin de l’ann\u00e9e. Soit une hausse de plus de 3 millions en un an (+8%).<\/p>\n
L’Autorit\u00e9 pr\u00e9cise que le taux de p\u00e9n\u00e9tration est de 69,1% contre 64% fin 2002 et 65,3% fin juin 2003. Le march\u00e9 hexagonal atteint donc progressivement la saturation. Les op\u00e9rateurs cherchent donc d\u00e9sormais \u00e0 augmenter la facture moyenne par abonn\u00e9 (l’ARPU) gr\u00e2ce \u00e0 des services surtax\u00e9s comme les MMS plut\u00f4t que le recrutement direct de nouveaux clients.<\/p>\n
C\u00f4t\u00e9 parts de march\u00e9, les choses \u00e9voluent. Comme nous vous l’indiquions dans nos colonnes, SFR talonne Orange en termes de ventes brutes (voir notre article). Cons\u00e9quence, la part d’Orange s’\u00e9rode d’un point \u00e0 48,8% contre 49,8% un an plus t\u00f4t. SFR contr\u00f4l\u00e9 par Vivendi Universal et Vodafone, progresse \u00e0 35,3% (contre 35,1%). Quant \u00e0 Bouygues T\u00e9l\u00e9com, il d\u00e9tient d\u00e9sormais 15,9% du march\u00e9 contre 15,1% il y a un an. <\/p>\n
[source – Silicon.fr] Olivier Chicheportiche <\/p>\n","protected":false},"excerpt":{"rendered":"
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