{"id":2893,"date":"2004-01-15T10:01:02","date_gmt":"2004-01-15T09:01:02","guid":{"rendered":"https:\/\/destinationcyber.com\/?p=2893"},"modified":"2004-01-15T10:01:02","modified_gmt":"2004-01-15T09:01:02","slug":"accord-marketing-entre-real-et-heineken","status":"publish","type":"post","link":"https:\/\/destinationcyber.com\/?p=2893","title":{"rendered":"Accord marketing entre Real et Heineken"},"content":{"rendered":"

Apr\u00e8s l’accord entre Apple et Pepsi-Cola, c’est au tour de Real Networks d’annoncer une op\u00e9ration \u00e9quivalente avec Heineken pour son Realplayer Music Store <\/p>\n

La musique donne t’elle soif ? Apr\u00e8s l’accord marketing entre Apple et Pepsi-Cola autour du iTunes Music Store, c’est au tour de son concurrent Real Networks d’annoncer une op\u00e9ration \u00e9quivalente avec la bi\u00e8re Heineken pour son Realplayer Music Store.
\nD\u00e8s l’\u00e9t\u00e9 2004, les am\u00e9ricains trouveront dans les packs de bi\u00e8re Heineken des coupons leur donnant droit \u00e0 deux t\u00e9l\u00e9chargements gratuits de fichiers musicaux. Tandis que Real Networks devrait prendre en charge le co\u00fbt de ces t\u00e9l\u00e9chargements, Heineken, une soci\u00e9t\u00e9 n\u00e9erlandaise qui est le premier importateur de bi\u00e8re aux Etats-Unis, devrait assumer l’essentiel des frais de promotion de l’op\u00e9ration.<\/p>\n

Qu’ils s’agisse de sodas ou de bi\u00e8res, l’industrie agro-alimentaire d\u00e9montre en tout cas un vif int\u00e9r\u00eat pour ces nouvelles plates-formes l\u00e9gales de t\u00e9l\u00e9chargement musical en raison de leur extraordinaire potentiel marketing aupr\u00e8s des jeunes. Reste \u00e0 convaincre ces derniers d’\u00e9couter \u00ab\u00a0every kind of people\u00a0\u00bb de Robert Palmer en sirotant leur bi\u00e8re…<\/p>\n

[source – neteconomie.com] J\u00e9r\u00f4me Bouteiller<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s l’accord entre Apple et Pepsi-Cola, c’est au tour de Real Networks d’annoncer une op\u00e9ration \u00e9quivalente avec Heineken pour son Realplayer Music Store <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_citadela_custom_class":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-2893","post","type-post","status-publish","format-standard","hentry","category-economia"],"_links":{"self":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/2893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2893"}],"version-history":[{"count":0,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=\/wp\/v2\/posts\/2893\/revisions"}],"wp:attachment":[{"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinationcyber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}